Collecting
Holo, reverse holo and full art Pokémon cards: what they are and how to spot them
Updated on 15/10/2026

Holo: the artwork that shines
A holo(holographic) card is the classic rare: the artwork background is shiny and changes colour as you move it under the light. In the early expansions it was the only special card in the pack: that's why vintage holos, like the Base Set Charizard, became legendary.
Reverse holo: everything else shines
On a reverse holothe effect is flipped: the border, the text and the card background shine, while the artwork stays matte. It exists for commons and uncommons too, so a reverse isn't necessarily rare. Some special sets have reverses with particular patterns (the Poké Ball, for example), much sought after by set completers.
Full art and raised texture

A full art card has artwork that fills the whole card. On modern cards (Japanese SRs) the surface is also textured: run your finger over it and you'll feel the raised lines following the drawing. It's one of the hardest details for counterfeiters to copy: we explain it in the guide to fake cards.
Special illustrations: AR and SAR
Since 2023 the most loved cards have been the special illustrations: Art Rares (AR) and Special Art Rares (SAR). Here the Pokémon isn't posing on a background but living inside a whole scene, drawn by different illustrators in very different styles: watercolour, clay, pixel art, photography.

ARs from our catalogue

Chandelure
069/067

Kleavor
071/067

Mightyena
072/067

Hoothoot
073/067
How to tell what kind of card you have
| What you see | What card it is |
|---|---|
| Only the artwork box shines | Holo |
| Everything shines except the artwork | Reverse holo |
| Artwork over the whole card, textured surface, Pokémon ex or Trainer | Full art (SR) |
| Artwork over the whole card, illustrated scene, regular Pokémon | Art Rare (AR) |
| Artwork over the whole card, illustrated scene, Pokémon ex or Trainer | Special Art Rare (SAR) |
| Gold card | Ultra Rare (UR) or Mega Ultra Rare (MUR) |
Frequently asked questions
What does holo mean on a Pokémon card?+
What are reverse holo cards?+
Holo or reverse: which is worth more?+
What does full art mean?+
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